My digital communications strategy is rooted in creativity, informed by conversion rates, and guided by equity principles. I employ non-traditional approaches to engage audiences, such as leveraging current trends, relying on pop culture, and prioritizing accessible user experience. More importantly, I create with cultural sensitivity in mind — informed by the diversity of lived experiences and barriers in class, race, and language. Below are examples of my work during my tenure at Washington Conservation Action, designed to educate the public on complex issues and inspire action.